Pragmatic Play has strengthened its long-standing relationship with Rank Group through the rollout of a new range of Smart Studio-powered live casino tables. The launch adds Blackjack, Roulette, Auto Roulette and Auto Speed Roulette to Rank’s offering, with the games supported by Pragmatic Play’s configurable studio technology.
The Smart Studio solution uses green-screen production technology to give operators greater control over the visual presentation of live dealer games. Tables can be adapted to reflect an operator’s branding, feature promotional messaging or create a more distinctive environment for players. The approach allows Rank to maintain familiar live casino formats while tailoring their presentation to its own brands and campaigns.
The latest rollout builds on an established commercial relationship between the companies. Pragmatic Play recently launched Mecca Big Bass Double Dab exclusively for Rank’s Mecca Bingo brand, demonstrating the partnership’s reach beyond live casino content.
For Rank, the addition brings further flexibility to its live dealer portfolio, while Pragmatic Play continues to expand the distribution of its multi-product offering. The supplier provides slots and live casino content through a single API, giving operators access to a broader range of products through one integration.
The announcement underlines the continuing importance of tailored live casino experiences in a competitive market. Rather than relying solely on adding new game formats, suppliers are increasingly giving operators tools to customise the look and feel of established table games.