Fanatics Casino has partnered with live casino supplier Evolution to introduce an NFL-themed version of Infinite Blackjack in Pennsylvania and New Jersey. The launch adds a sports-branded live dealer product to Fanatics’ online casino offering in two regulated US markets.
The experience features virtual blackjack tables representing all 32 NFL teams. Players using the Fanatics Casino app can select a preferred team through a dedicated live dealer section, combining a familiar casino format with the branding of the professional American football league.
Bringing sports brands into live casino
The partnership brings together Fanatics’ sports and entertainment brand with Evolution’s live casino technology. Infinite Blackjack is designed to accommodate multiple players at the same table, while the NFL-themed presentation gives the product a distinct identity within the operator’s casino lobby.
Fanatics described the launch as the first dedicated infinite green-screen live blackjack experience of its kind in the US market. The company also said it is currently the only product offering this particular format, although that claim is attributable to the operator.
The initial rollout is limited to Pennsylvania and New Jersey, with further state launches planned. Any expansion will depend on the relevant market and regulatory requirements.
A growing branded casino category
The launch reflects the continued use of sports intellectual property in online casino products. Operators are increasingly exploring ways to connect sports audiences with casino entertainment through licensed team identities, themed tables and familiar visual elements.
For Evolution, the agreement adds another branded live casino experience to its US portfolio. For Fanatics, it provides a way to extend its sports identity into the online casino vertical while using a recognised live game format. The longer-term opportunity will depend on player response and the ability to expand the product across additional regulated states.