Pragmatic Play is bringing Hollywood star power to live casino with Kevin Hart set to host four exclusive sessions on 6 and 7 November, as part of a promotional campaign featuring a €1.25 million prize pool and more than 30,000 prizes.
Live casino is getting an unexpected dose of Hollywood entertainment. Pragmatic Play has teamed up with award-winning actor and comedian Kevin Hart for a special two-day event that aims to bring a different kind of energy to some of the supplier’s most popular live casino games.
Scheduled for 6 and 7 November 2026, the collaboration will see Hart step into Pragmatic Play’s live casino studio to host four exclusive sessions, combining familiar casino formats with his trademark humour and high-energy personality.
The event is supported by a wider promotional campaign running from 19 October to 7 November, with a total prize pool of €1.25 million.
Four live sessions and a celebrity-hosted casino experience
Rather than introducing an entirely new casino game, Pragmatic Play is taking a different approach: placing a recognisable entertainment personality at the centre of its existing live casino portfolio.
Hart will host four sessions across the two event days, with the specific games and tables being revealed on the day of each broadcast.
The selection, branded as Kevin’s Picks, includes several established Pragmatic Play titles:
- Mega Wheel
- Gates of Olympus Roulette
- Mega Roulette
- Money Time
- Sweet Bonanza CandyLand
- Amazing Baccarat
The concept is designed to give familiar live casino formats a different presentation, using Hart’s personality and comedy style to create a more entertainment-led experience.
For Pragmatic Play, the collaboration represents an opportunity to make its live casino content stand out in an increasingly competitive market.
A €1.25 million promotional campaign
The Kevin Hart event is not limited to the two live broadcasts. Pragmatic Play has developed a three-stage promotional campaign that gives participating players opportunities to receive Free Chips ahead of the finale.
The first phase, PLAY with Kevin, runs from 19 October until 2 November.
During this period, players at participating operators can collect the letters P-L-A-Y through selected Kevin’s Picks live casino games, or collect K-E-V-I-N across Pragmatic Play’s slot portfolio. The awarded Free Chips can be used in the designated Kevin’s Picks games.
The second phase, BET with Kevin, runs from 2 to 7 November. During this stage, eligible players participating in Kevin’s Picks games can receive randomly awarded Free Chips to use during the upcoming live sessions.
The campaign will reach its final stage on 6 and 7 November with Kevin Makes It Rain.
According to Pragmatic Play, this final promotion will feature more than 30,000 prizes, including random cash prize drops during Hart’s live casino appearances.
Why Kevin Hart is an interesting choice
Celebrity partnerships are not new to the gambling industry. However, bringing a globally recognised comedian directly into a live casino studio is a different proposition from simply using a famous face in a traditional advertising campaign.
Hart is known for his stand-up comedy career and appearances in major film productions, including Jumanji and Ride Along. His public persona is built around energetic performances, humour and audience interaction.
That personality could help Pragmatic Play present its live casino portfolio in a more accessible and entertainment-focused way.
It also reflects a broader trend across iGaming: suppliers are increasingly exploring ways to build stronger connections with audiences beyond the traditional operator-supplier relationship.
A strategic move for live casino
Live casino providers operate in a highly competitive environment, where game mechanics, production quality, studio presentation and brand recognition all play a role in attracting attention.
Pragmatic Play’s collaboration with Hart highlights the growing importance of entertainment-led content as a way to differentiate established products.
Instead of relying exclusively on new game launches, the supplier is using an existing portfolio and adding a celebrity-hosted experience around it.
If successful, this type of campaign could encourage other providers to explore similar collaborations with entertainers, sports personalities and other public figures.
Where will the event be available?
The promotion will not be available in the United Kingdom or the United States, and Pragmatic Play has stated that availability may also be restricted in other jurisdictions.
Participation is dependent on eligible operators and local market conditions. Players should check the terms and availability with their respective casino operators before taking part.
November could bring a new live casino spectacle
With four scheduled sessions, a €1.25 million promotional campaign and more than 30,000 prizes announced for the final event, the Kevin Hart collaboration is one of Pragmatic Play’s most visible live casino marketing initiatives this year.
The real test will be whether the combination of celebrity entertainment and established casino formats creates a memorable experience for players and delivers additional value for the company’s operator partners.
One thing is certain: Pragmatic Play is looking beyond traditional live casino presentation and betting on the power of entertainment to make its November event stand out.