Bloomberry Resorts Corporation has expanded its digital gaming portfolio with the launch of OnlyFun.PH, a new online platform combining regulated gaming with livestreaming, digital creators and real-time audience interaction in the Philippines.
Announced in October 2026, the platform introduces a different approach to online gaming by placing interactive entertainment alongside traditional casino-style products.
OnlyFun.PH is regulated by the Philippine Amusement and Gaming Corporation (PAGCOR) and forms part of Bloomberry’s wider strategy to strengthen its presence in the country’s expanding digital gaming sector.
The company describes the platform as the first regulated service of its kind in the Philippines, bringing gaming and creator-led entertainment together within a single digital environment.
A Different Approach to Online Casino Entertainment
Unlike conventional online casino platforms that primarily focus on slots and table games, OnlyFun.PH incorporates live shows and interactive content hosted by digital personalities and streamers.
Users can watch entertainment programmes, interact with hosts and access gaming features through the same platform.
The concept is designed to appeal to consumers who increasingly use livestreaming and mobile entertainment services, particularly audiences interested in participating in real-time digital experiences rather than simply accessing standalone gaming products.
Bloomberry believes that this combination could create additional opportunities to attract and retain digital audiences.
Kelvin Kuan, Bloomberry’s Vice President and Head of Online Gaming, said the launch reflects the company’s strategy of responding to changing consumer preferences and the growing demand for interactive, creator-driven media.
Expanding Bloomberry’s Digital Gaming Portfolio
OnlyFun.PH becomes another component of Bloomberry’s growing online gaming business, joining the company’s existing digital brands.
The portfolio includes Solaire Online, which targets a more premium customer segment, and FUNaloMAX, the group’s mainstream premium online gaming offering.
FUNaloMAX originated as megaFUNalo! in June 2025 before being rebranded in July 2026.
With OnlyFun.PH, Bloomberry is expanding beyond traditional casino gaming into a model that combines digital entertainment, social interaction and gaming content.
The strategy gives the company several distinct digital propositions aimed at different audience segments.
PAGCOR Regulation and Player Protection
OnlyFun.PH operates under the regulatory oversight of PAGCOR, the Philippines’ gaming regulator.
According to Bloomberry, the platform incorporates Know Your Customer (KYC) identity verification, data security measures and built-in player controls.
These features form part of the compliance framework supporting its digital operations.
The regulatory status is particularly important in the Philippines, where authorities have been strengthening oversight of online gaming operators and their responsibilities towards customers.
Bloomberry has not disclosed detailed financial targets or user acquisition projections specifically for OnlyFun.PH.
More Livestreaming Content and Creator Partnerships Planned
The company intends to expand OnlyFun.PH gradually through additional original live programmes, new interactive features and partnerships with more digital creators and streamers.
This development could allow Bloomberry to build a broader entertainment ecosystem around its gaming products, rather than relying exclusively on conventional online casino content.
The strategy also reflects a wider industry trend in which gaming operators are exploring social entertainment, livestreaming and influencer-led experiences as ways to differentiate their platforms.
For Bloomberry, the launch provides an opportunity to test how these formats can complement its established casino operations and strengthen its digital business.
A New Direction for the Philippine Online Gaming Market
OnlyFun.PH adds another dimension to the Philippines’ online gaming landscape by combining regulated gambling with live entertainment and direct interaction between users and content creators.
Its development will be worth watching as Bloomberry expands the platform and introduces further partnerships.
The launch also highlights how established land-based casino groups are increasingly investing in digital products that go beyond traditional slots and table games.
For Bloomberry, OnlyFun.PH represents a new step in its digital expansion strategy and an attempt to position online gaming within a broader entertainment experience.